Generative Artificial Intelligence (Generative AI) is reshaping the way organizations innovate, develop products and make decisions. In this context, BRTA is organizing the summer course “Generative AI to Drive Business Innovation: Real Cases, Best Practices and Tools for Implementation”, to be held on September 10 at the Miramar Palace in Donostia–San Sebastián, as part of the UPV/EHU Summer Course programme.
Targeted at companies, technologists, researchers and students, the course will offer a hands-on and accessible approach to the tools, use cases and challenges posed by this emerging technology. The programme includes:
Program:
09:00–09:15
• Opening – Introduction to the impact of Generative AI.
09:15–10:30
• Block 1: Impact and Opportunities
- Sectoral transformation (industry, energy, healthcare).
- Risks: dependency, privacy, sustainability.
- Roundtable: How can Euskadi best leverage Generative AI?
10:30–11:00
• Coffee break – networking
11:00–12:30
• Block 2: Practical Application
- Prompting tips
- RAG and Fine-Tuning explained in an accessible way
- Key tools (LangChain, LlamaIndex, etc.)
- Live demo
12:30–13:30
• Real-world cases in companies and technology centers: projects, challenges, and best practices
13:30–13:45
• Conclusion and open discussion – Final reflection and audience interaction.