UIK - Generative AI to Drive Business Innovation

Discover a practical and strategic vision of how generative AI can be applied in different sectors.

Through real-life cases, advanced tools, and interactive sessions, participants will understand the benefits, challenges, and best practices for implementing these technologies efficiently and sustainably.

Course divided into four blocks:

• Block I: Impact and Opportunities of Generative AI + round table discussion
• Block II: Practical application
• Block III: Real-world applications
• Block IV: Conclusions and open discussion

Course objectives:

• Understanding the impact of generative AI on different sectors and its role in digital transformation.
• Explore real cases in companies and technology centers in the Basque Country.
• Identify barriers such as data sovereignty, regulation, and sustainability.
• Learn key concepts such as RAG and Fine-Tuning, and their business applicability.
• Promoting innovation: tools and knowledge for applying AI in real-world contexts.

You can register by clicking here.